7 Top Makeup Tips for Women 50+

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As you get older, you want to adapt your makeup routine. Skin changes happen as people age, so the techniques you used in your 20s, 30s, or 40s aren’t necessarily ideal once you reach 50. If you want to look more youthful, here are seven top makeup tips for women age 50+.

Get a Good Glow

Caring for your skin by following a skincare routine can help keep your complexion healthy in the long term. Generally, you want to begin with a gentle cleanser that doesn’t strip moisture from your skin. Exfoliating allows you to remove dead skin cells, which can make a difference when done safely and correctly. Then, you want to choose a lightweight moisturizer to get dewy skin without compromising your ability to apply makeup.

Try a Moisturizing Primer

When you apply makeup, it can make dry skin areas stand out, which isn’t ideal if you want to look more youthful. By using a hydrating or moisturizing primer (along with your usual lightweight moisturizer), you can prevent skin dryness. Plus, it gives you a solid base for your makeup that reduces the appearance of fine lines and pores.

Apply With a Light Hand

Applying makeup and moisturizer with a light hand works in everyone’s favor, but it’s particularly beneficial if you’re over 50. It allows you to gradually increase the amount of product, which can help avoid caking. Plus, it ensures you don’t pull at delicate skin by mistake.

Add Some Warmth

As a person ages, their skin can look thinner, paler, and more translucent. By counteracting the visual aspect of some of those changes, you can appear more youthful. Generally, the easiest way is to select a foundation that’s a shade warmer than a true match to your skin tone. Make sure to apply using a foundation brush to blend the edges and avoid a mask-like appearance.

Additionally, take advantage of bronzer. Adding a bit along the sides of the nose, under the jawline, under the cheekbones, and across the forehead gives an extra touch of warmth.

Highlight Your Eyes

Opening up the eye area and making the eyes look bigger tends to make a person seem younger. Make sure to highlight your eyes by using an eyelash curler at the root, then adding a nourishing mascara that doesn’t overly thicken your lashes.

Freshen Up With Blush

A touch of blush on the apples of the cheeks leaves you looking fresh and revitalized. Choose a peachy pink shade or a muted rose, as those work well with most skin tones. Apply it gently to the cheeks and then blend upward. That adds a touch of color without being too heavy.

Go For Creams Over Powders

Because your skin usually gets drier as you age, you want to choose cream blushes, eyeshadows, and foundations over powder formulas. Powders can settle into creases and accentuate dry areas, which can age you. With creams, your makeup is usually more flattering.

However, if you have oily skin, you may want to stick with powders. The powder can actually work in your favor in this case, ensuring your skin doesn’t start looking oily too quickly.