Top Event Marketing Software Programs

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When you need to plan, market, or execute an event, having the right event marketing software program makes a difference. Whether it’s assisting with attendance tracking, creating event timelines, driving engagement, or managing vendors, event marketing software programs can make the process simpler and more intuitive.

Plus, these solutions can assist with a wide variety of events. From massive, multi-day conferences to small business meetings, there are tools available that make the process easy and ensure that no detail gets overlooked. If you’re looking for the right option, here’s an overview of the top event marketing software programs available.

Cvent Event Management

When you need an all-in-one platform to manage your event, Cvent is a leading solution. It can assist with in-person, virtual, and hybrid event planning and execution, and it works well for everything from small workshops to large-scale trade shows. Plus, it lets you take advantage of automation, streamlining the entire process.

Another nice feature is that you can design custom-branded event websites, ensuring the experience aligns with your company’s branding. You can also create personalized mobile app experiences, print badges on demand, and create interactive webinars through the service. 

Zoho Backstage

Zoho Backstage is a technology-forward event marketing software solution for in-person, virtual, and hybrid events. It contains practically every planning tool you could need, and the platform is fully customizable, allowing you to focus on the aspects you require without anything unnecessary. You can do everything from managing sponsor proposals to hosting event rehearsals, all without needing other programs. Plus, there’s 0% commission event ticketing, helping to keep your costs down, as well as omnichannel marketing tools, which expand your reach.


With EventsAir, you get a highly scalable event planning solution that works for any size of event, whether it’s in-person, hybrid, or virtual. You also get intriguing audience-engagement capabilities, including social sharing, gamification, and audience-participation tools.

Promoting your event is also simpler with EventsAir. You can take advantage of a drag-and-drop website builder, social media tools, and email campaign creation and management capabilities. Plus, the pricing structure is incredibly transparent, allowing you to estimate your cost of using the platform and avoid any surprises along the way.


Hubilo is a robust event planning solution for in-person, virtual, and hybrid events. You can create fully branded assets, including companion mobile experiences, ensuring the event assets align with your company’s branding and voice. Plus, there are tools to assist specifically with marketing, ensuring you can drive interest and boost engagement well before the event begins. You also get access to 24/7 support, ensuring there’s always someone available if you need help.


With Eventbrite, you get a ticketing and discovery platform rolled into one. Whether you’re looking to host a small workshop or a large conference, Eventbrite has tools to make managing it as simple as possible. The Organizer app allows you to handle tasks while on the go, and there’s an array of marketing tools available to expand your reach and engage with potential attendees. Plus, the reporting and analytics capabilities allow you to gather more information along the way, creating opportunities to leverage the data to boost sales.