5 Best Product Analytics Software Tools for 2023

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Product analytics allows companies to learn more about how users or customers are engaging with technology products or services, such as websites and applications. Once the data are collected, it’s possible to generate insights for technical improvements, boosting sales or upselling, enhancing engagement, and more, making product analytics a powerful strategic addition.

But choosing the right solution isn’t easy, particularly with the number of options on the market. Fortunately, by focusing on leading programs, it’s far easier. Here’s a look at the five best product analytics software tools for 2023.

Google Analytics

Google Analytics is a leader in this category for several reasons, one of which is that the mobile and web analytics tool is free for many users. It’s able to capture user data quickly, providing information to companies in real time. Plus, the reports are highly detailed, making it easy to see where visitors are coming from, which pages they view, how long they stay, and what devices they use to engage with the product or service.

Since Google Analytics is incredibly popular, it integrates with many other leading marketing platforms and similar business solutions. Along with Google product (such as Google Ads or Google Play) integrations, it also integrates with Salesforce, Facebook, Hootsuite, and more.


Mixpanel is a straightforward but powerful product analytics solution that focuses on the customer experience as users engage with your product or service. It also tracks retention and conversion, as well as churn rates and drop-off reasoning. You can also use the tools to identify pain points that drive customers away, creating opportunities for correction.

This solution is very user-action-oriented, so it focuses on how users engage with a product or service more than page visits or similar data points. It also integrates with a variety of popular platforms, including Google Cloud, Slack, and Zoho.


Pendo is a comprehensive product-management solution for customer-facing industry segments that provides insights into the user journey. Companies can monitor user behavior and product-feature usage, creating opportunities to identify hurdles and improve the experience. There’s also a feedback tool for gathering insights directly from users.

As with many product analytics solutions, Pendo integrates with a variety of popular platforms, including Slack, Salesforce, and HubSpot. There are also several plans available, including one that lets you get started for free with up to 500 monthly active users.


Hotjar is product-analytics software that focuses on product design, using tools like heatmaps and session recording to track user behavior. Then, companies can use the insights to alter the user experience, leading to improved retention or more conversions.

As with other solutions on this list, Hotjar integrates with a variety of platforms, including Google Analytics and Unbounce. Additionally, while there are paid tiers, there’s also a plan that’s free, making it easy for companies to try the solution for themselves.


Whatfix is a no-code solution that makes analytics easier to tackle, using simple tools like drag and drop to capture and manage information. The software is robust, assessing user behavior at a granular level. You can monitor engagements, evaluate the helpfulness of customer support content, track user flows, and gather feedback directly from customers, all in a single solution.

With Whatfix, you also get real-time data. As a result, it’s possible to make data-driven decisions right when user sentiment changes or at the moment a pain point is identified.